Technical Marketing Manager
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Job ID: 002-11 Job Field: Marketing Job Title: Technical Marketing Manager Location: Colombia-Bogota / Latin America Posted Date: 02/04/11 Description The Technical Marketing Manager will manage technical product marketing activities for Easy Solution’s products. The Technical Marketing Manager must be adept at understanding the technical aspects of the products and services we produce and creating marketing materials that define the value of our products and strategies to our potential customers. Specific responsibilities include: - Creation of marketing materials that highlight our technologies and services, including whitepapers, datasheets, presentations, technical bulletins, online content and other related documents.
- Development of product messages, differentiators, value propositions, and positioning.
- Development of marketing and sales tools including technical evaluations, competitor analysis, benchmark studies, product demos, webinars, ROI tools and other related tools.
- Provide training and support materials to sales channels for effective market penetration.
- Present Easy Solutions products and services to external audiences (customers, prospects, partners, analysts).
- Provide pre-sales and post-sales support to customers, assisting the sales team.
- Researching, proposing and developing other marketing programs and initiatives, such as events and technology showcases participation, conferences and speaking opportunities, industry analyst exposure and advertising opportunities.
- Close collaboration with R&D, delivery, sales and sales partners.
Requirements - Very strong writing skills that demonstrate the ability to be clear, concise, fast, and able to listen to discussion.
- Exceptional communication (verbal and written) and presentation skills.
- Professional experience in a technical or product marketing role in a software or technical solutions company.
- Proficiency in written and spoken English.
- Energetic, dedicated and passionate about technology.
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