Striking the Balance between Friction and Security
Your business faces a dilemma – how to protect your customers from increasingly sophisticated cyberattacks without the hassle of overly complex login methods. The mobile phone has brought instant gratification to users, and they are not accustomed to the inconvenience that some security products require. But there is a solution: biometric technology that integrates your customers’ individual physical attributes, including their fingerprints, voice and facial features, into your authentication strategy. Using these methods alongside other factors such as device recognition and analytics provides security and convenience.